![]() Nike reported that their website sales grew 19 percent, while their retail sales only saw a 5 percent increase in same-store sales (Bloomberg). In 2017, Nike started to focus on conducting business directly with consumers, and essentially cut out the middleman. Most importantly, it’s their market share, not their distributor’s!ĭ2C ecommerce also allows companies to focus on the user without a buffer in between, creating a more personalized experience, and building trust and loyalty to the brand. Through ecommerce and direct marketing, manufacturers can reach a bigger audience online and grow their market share. There are many benefits to manufacturers who use ecommerce to sell their products directly to end-user customers. It is efficient and fast, and it’s easy to track and assess the effectiveness of your activities. Direct digital marketing has many benefits for businesses. Direct digital marketing includes using tactics like email, SMS/text messaging, mobile apps, retargeting, and remarketing to send advertisements, display information about products and services, and send other forms of communications to a targeted audience without relying on a middleman. Instead of relying on the channel to generate demand and drive sales, manufacturers can utilize direct digital marketing tactics to easily reach their target audience themselves online. Thanks to modern web, mobile, email, and social technologies, direct digital marketing is easier than ever for all types of businesses. This is possible because advancements in technology have greatly decreased the need for a middleman in marketing. Manufacturers are progressively skipping the wholesaler’s role and instead selling straight to their consumers with ecommerce. The industry is continuously evolving, changing how we shop and conduct business as a whole. There’s no doubt that the Internet notably changed the retail world at the turn of the century, and it continues to do so in the modern era. Direct Digital Marketing Drives D2C Success Many of our ecommerce clients follow a hybrid retail/wholesale ecommerce strategy. It is not uncommon for a company to have a hybrid business model that combines elements of both B2B and B2C/D2C ecommerce. If you have ever made a retail purchase online, you have participated in B2C ecommerce.ĭirect-to-consumer (D2C) ecommerce is a specific B2C business model in which a manufacturer sells its products directly to consumer buyers online, bypassing any third-party distributors, wholesalers, retailers, or other middlemen. In business-to-consumer (B2C) ecommerce, a business sells products to a consumer buyer online. A manufacturer selling to a wholesale distributor or that distributor selling to a retailer would be considered B2B ecommerce. Ecommerce includes both online retail and online payments and other electronic transactions such as online payments.īusiness-to-business (B2B) ecommerce involves one business selling to another business online. Ecommerce is the process of buying and selling goods and services through the internet and mobile applications. And they have a database full of 2 million Department of Transportation-approved carriers that represent potential customers.In today’s society, no matter who you are or who you are selling to, ecommerce is becoming a preferred method for purchasing and selling products. Since LaneAxis launched in 2019, over 40,000 carriers have registered. With 10,000+ users, LaneAxis isn't slowing down. That all sounds good in theory, but it gets better: the app is already live with thousands of users. By cutting out the middleman, both shippers and carriers can get better rates and have more control over their resources. ![]() In short, LaneAxis aims to revolutionize the freight industry by providing a secure, transparent platform to connect shippers and carriers directly, saving time and money in the process. Instead, they connect directly to trucking companies they can trust on the LaneAxis platform. Shippers no longer have to empty their pockets for the mystery bag that comes with hiring someone to book shipments for them. Not only does LaneAxis provide access to capacity when and where it is needed, but it also takes a much lower transaction fee than brokers: just 1%. ![]() The app offers real-time tracking and analytics for both shippers and carriers, allowing for better management of resources. With no middleman, shippers are able to get better deals with more competitive rates. That means no more need for a middleman broker. ![]() LaneAxis has created a Direct Freight Marketplace Network that connects shippers directly to carriers. How LaneAxis is cutting costs for everyone.
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